Johnstons of Elgin cashmere: ‘We’re the forerunners in sustainability’

A visit to any factory is one of discovery and drama. Johnstons of Elgin – home to the world’s finest cashmere since 1797 – doesn’t disappointAround the Johnstons of Elgin mill, located to the south of the River Lossie in northern Scotland, notes are pinned to walls or scrawled on white boards. In the dye house, key objectives of ‘quality, environment’ are written down.

As a label in its own right and as a manufacturer for many of the world’s foremost brands – who remain strictly unnamed – Johnstons of Elgin plays a unique role in the cultural heritage of the UK. ‘It’s a pioneering spirit, definitely, being the first in the country to weave cashmere. Now it feels that we’re the forerunners in sustainability and people are looking to us,’ says Jenny Urquhart, company chairman and fourth generation member of the Johnstons family.

‘In terms of that question, “When did you first become aware of sustainability?”, we didn’t really think about pushing it as it was very natural to us,’ says chief executive officer Chris Gaffney. ‘Our supply chains are like extended family, so we naturally want to understand how they work. And because we’ve always done such a large amount within our own walls, we know the ins and outs of every process better than anyone else.

More than the company chair, Urquhart is a custodian for the business and wider industry. ‘It’s something I was talking to my brother about recently, what happens if none of us are here and none of our children are here? What do we want? That driving force has always been about what’s going to be best for the community. It means so much that we can provide meaningful employment in these semi-rural locations in Scotland.

‘The whole purpose of Johnstons of Elgin is for the benefit of the community,’ she says. ‘In terms of what we make, you could plant one of our blankets back into the ground if you wanted to! We don’t suggest you do, but what we would say is: treasure it.’ §

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