John Galliano combats fast fashion at Maison Margiela AW20 | LOVE

cuts through the bullshit for AW20. "It's a process," he shares in the vehement footnotes to the collection, shared through the House's podcast series, underscoring each collection. To tackle sustainability effectively, "it's about being inventive with a conscience," hallows the haughty Galliano, whose voice reverberates somewhat nefariously. Sustainability requires courage, but with that, it should ignite joy, salvaging a relationship with figments of the past.

Penning his continuation as 'Recicla', a homophone for the House's recycling initiative, Galliano situates his collection as a voyage of reclamation, relinquishing the hankering feelings of authenticity and longevity that he suggests as a society we are anesthetised to. "It's about slower fashion," about relinquishing the accelarator of fast fashion's destructive capabilities, and reuniting with the past and the destructive pace of fast fashion.

A melting pot of antiquated accessories, Galliano continued to tell the tale of the Tabi boot, with a patent white structure and ankle strap alongside the House's recent collaboration that caused raucus for streetwear zealots with thex Tabi. Wicker baskets wandered onto the catwalk, restored from '30s, while leather handbags were covered in PVC wrapping, shedding of their protective layer.

In an entourage of the unexpected, Galliano's postmodern assembly saw the revival of objects old come to new, underscored by a sensory colour palette, Galliano's nod to Hopper's vivid paintings. And while authenticity rears its head every season, hunted by the hungry eyes of, Galliano did a Duchamp and reimagined the pre-existing as his own, but respectfully adorned garments with labelled biographies stating their origins and era.

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