John Boyega quits role as Jo Malone brand ambassador

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Film star’s move follows perfume company apology for substituting a Chinese actor for him in campaign advert

by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. The film celebrated my personal story – showcasing my home town, including my friends and featuring my family.”

Source: News Formal (newsformal.com)

 

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What kind of marketing Jo Malone has? Other brands make one commercial and spread it globaly, but Jo Malone is doing stupid re-shootings with someone elses hard work. Are you out of your mind JM? This is ugly at it's weakest way to be said. I am no longer your customer. Shame!!

Well done John Boyega. Jo Malone is so overrated anyway....

Good for you! An ambassador is an ambassador world wide! Take a stand and represent 💛

Representation matters. Unless you're Asian, in that case shut up and watch blacks.

Stone me, someone resigning over a principle. I've just discovered who John Boyega doesn't vote for!

Good for him. Big brands need to step up.

Well done John Boyega for sending a clear message.

Go woke , go broke

Part u couldn't quit the role as finn in starwars U were boring,dull and shite

John Boyega hasnt ince kent his voice to the plight of Gay Muslims. Therefore I am not interested in him! He is a typical right wing maniac!

John Boyega bravely refuses to condemn Chinese racism.

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