: "I come from a humble background, I'm from a council estate. It is nice to be comfortable, and be able to buy things for friends and family, but I'm not motivated by the money."Jamal founded grassroots youth charity JE Delve, which runs youth clubs in London.
"He's only four or five years older than me, so just seeing a young guy direct videos online and having such success, It really made me feel like I could do it as well."Reece now works as a filmmaker, screenwriter and music video director. He recently read Jamal's book, Self Belief - The Vision: How to Be a Success on Your Own Terms.
"I know for a lot of young people that advert really inspired us to just to get out there and start shooting."There was like a spike in music video directors around that era, I think was like 2010 or 2011. He's definitely an icon."Arlène Dihoulou is a 26-year-old social producer, and, like Reece and Ameir, says she owes a lot of her motivation to Jamal and SBTV."At the time, I didn't know what a producer was. I just knew that Jamal made films.
"Sometimes your dream is bigger than you. Did he pick up his camera all those years ago, start filming, knowing he was going to have this impact and like change lives? And flip the industry on its head and create a safe space for black British music? No, he didn't.
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