, Indian brand Jaipur Rugs demonstrated its expertise with three new collections unveiled at its boutique store next to Piazza Castello, in the hearth of the city. The company collaborated with Vimar1991, the prestigious yarn producer owned by Chanel since 2020, with Michele de Lucchi’s AMDL Circle, as well as with multidisciplinary practice DAAA Haus.
‘Of course, I've always known Chanel, and when I met Davide Goria, CEO of Vimar1991, I was intrigued to learn about the various types of yarn that they make,’ says Yogesh Chaudhary, Director of Jaipur Rugs. ‘It naturally led to the discussion that we should experiment with making carpets out of these yarns.
Source: Education Headlines (educationheadlines.net)
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