ITV's This Morning 'needs Philip Schofield back' to stay relevant, expert claims

Phillip Schofield might be on the brink of a television revival despite his absence from the spotlight for over a year, according to a PR expert. The ex-ITV star, who was a staple on This Morning for two decades, faced a scandal last May when he confessed to an "unwise but not illegal" affair with a younger male colleague. Since then, the veteran presenter has stayed away from public attention.

Edward Coram James, CEO of Go Up and a PR and crisis management specialist, has voiced that Phil is likely to make a comeback soon. He criticized ITV's hasty and "disproportionate" reaction to Phillip's controversy last year and suggested that the network needs its well-known personality back to boost ratings.

However, a spokesperson for This Morning defended the new hosts, previously telling The Mirror: "Ben and Cat have recorded the best audience reach of the year so far on This Morning with 4.5 million viewers across one week." "Attributes that will be absolutely crucial for the likes of ITV in the years ahead, and attributes that ITV showed a total lack of in the way that they handled the initial scandal. To put it simply: ITV needs Schofield a whole lot more than Schofield needs ITV.""Having witnessed Schofield's handling of the fallout, there is every reason to believe that he could regain his moniker. The TV networks would be foolish to ignore it.

Ben Shephard Cat Deeley Declan Donnelly Holly Willoughby Alison Hammond This Morning

United Kingdom Latest News, United Kingdom Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Martin Lewis explains who is 'hardest hit' by inflation as he grills chancellorFinance guru Martin Lewis hosted ITV's Good Morning Britain this morning alongside Susanna Reid
Source: MENnewsdesk - 🏆 23. / 69 Read more »

ITV 'needs Phillip Schofield' expert says as he 'prepares to return'The TV presenter has shared an inspirational quote and has broken his social media silence after a year, signalling he is about to be back on TV screens
Source: MENnewsdesk - 🏆 23. / 69 Read more »

ITV Britain's Got Talent rocked by fix claims as ITV viewers share theoriesBritain's Got Talent fans have taken to social media to share their theories that magic act Trixy's performance during last night's semi-final was a 'fix' after spotting a blunder with Dec.
Source: Daily_Record - 🏆 9. / 89 Read more »

Phillip Schofield shares new social media post as former This Morning co-star shares supportPhillip Schofield has shared a new post on Instagram
Source: hellomag - 🏆 24. / 68 Read more »

This Morning stars support Phillip Schofield's return to social mediaHe's back online.
Source: Metro Newspaper UK - 🏆 61. / 63 Read more »

Phillip Schofield returns to the limelight: Ex-This Morning host ventures back on social media after...Phillip Schofield broke his silence in a BBC interview on his affair with a young ITV runner. He reveals his daughters 'saved his life' and 'haven't left' him for a moment since he does not have any reasons to live anymore.
Source: DailyMailUK - 🏆 7. / 90 Read more »