‘It’s very commercialised’: the rise of the anti-Valentine’s Day movement

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From cards reading ‘Meh’ to a ball celebrating ‘hate, venom and gore’, some Britons refuse to buy in to mainstream celebrations

The Royal Vauxhall Tavern in London is hosting an anti-Valentine’s Day ball.ne card reads “Happy unimaginative consumerist entirely arbitrary manipulative shallow interpretation of romance day”, “Meh” – emblazoned on a pink heart – is the message on another, while an animal charity offers the opportunity to have your ex’s name printed on the bottom of a litter tray.

 

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