For many, the humble phone case is little more than a utilitarian piece of plastic designed to protect the thing they really care about – the phone itself. In short, it’s a necessary evil. But if there’s one brand challenging this perception, it’s
Founded in 2011, the Hong Kong-based brand has become synonymous with fun and personalised tech. Back then, it was all about, with the ability to use own’s own grid images as a case offering a unique selling point. Since then, the brand has branched into all manner of artist collaborations, most recently with André Saraiva, the street artist behind ‘Mr A’, a stick character which as appeared across the streets of Paris and beyond.
“When I first started the company, I looked at the market, and I couldn't find a phone case that I like. Everything was bulky and boring, with a bad design. So I thought, wouldn't it be great if I could create something that can provide protection and not look boring? Something more than just a protective plastic, but rather a canvas for expression.”But even after over a decade of CASETiFY’s presence on the accessory scene, there are still many who’d rather, as it were, ’go naked’.
But while the smartphone bubble might be bursting, we’ve seen all manner of weird and wonderful new tech arrive in the last few months, from Apple’s Vision Pro headset to less definable oddities like the1. When it comes to the former, shortly after Vision Pro was announced, CASETiFY was one of the first accessory brands to reveal, opening up a world of customisation options. Will CASETiFY be able to adapt to whatever silicon valley dreams up next? “There’s a case for everything,” Wesley smiles.
Source: Entertainment Trends (entertainmenttrends.net)