Access Hollywood
tape. Pink became an emblem for a more aggressive power, according to Rebecca Jordan-Young, the chair of the women's, gender, and sexuality studies department at Barnard College . “The ramped-up vocal misogyny of Donald Trump…lots of women decided to own these symbols of femininity that had been grounds of disparagement,” she says. “The pink pussy hats were the most feminized moment of political activism I’ve seen in my adult life.
That wasn’t an obvious transition. “People were saying, ‘Wait a minute, weren’t we anti-pink?’ and people were saying, ‘No, no, no, this is being used in an ironic way. We’re claiming femininity and women’s power,’” adds Paoletti. “Women wearing pink pussy protest hats gather in front of the U.S. Capitol for the Women's March on Washington, following the inauguration of President Donald Trump, in Washington on January 21, 2017.Gerwig’s pink isn’t a color of protest.
But Paoletti believes the marriage of color and message is more complex than it might initially appear and applauds Gerwig’s ingenuity. “This isn’t a story about Barbie getting married and having a baby and becoming a compliant wife while wearing pink gingham. Not at all,” she says. In fact—spoiler alert for the end of the film—Barbie explicitly rejects a relationship with Ken in order to pursue her own path. “It’s the pairing of message and imagery that makes the pink powerful.
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