, the schedule was packed with notable virtual moments to delve into. But each had an agenda of their own in the metaverse.
“Putting the show together was easy and not as hectic as a ‘real’ one, but it was equally exciting,” says Etro’s creative director Veronica Etro.Etro hosted a show in Decentraland’s fashion arena where looks on avatars wore realistic iterations of the label’s signature paisley print. The Italian brand saw entering the metaverse as a way to access younger generations and reach a wider audience.
The overall verdict on MVFW? Attendance was noticeably sparse from industry insiders, and without high-functioning computers, experiences were hindered. As
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