Introducing Techno-Classicism, Miuccia Prada’s Bold New Look

It might be easy to read this as simply a comment on the tenability of modern masculinity , but with Miuccia Prada it is never quite so literal. Out began the trail of models, watched on from the audience who sat above as if looking out from a window, each one dressed for work: neat sweater vests; optically patterned shirts and narrow ties; chromatic three-piece suits, shoulders sloped; colourful briefcases and pochettes the size of a laptop case.

Backstage, Miuccia Prada talked about work, too: in a climate of particularly disorientating current affairs, she reasoned, “the only thing that makes me calm, relaxed and optimistic is to give value to work”. She had been particularly fascinated with the Secession Movement, formed in 1897 in Vienna, which included artist Gustav Klimt and designer Josef Hoffmann, among others.

The designer is well aware of the value of hard work; for over four decades she has steered the brand through a changing world, a venerative example of what can be gained by fearlessly treading your own path. “I want to give a hope that in this chaotic world,” she surmised, “if you do well your job, paired with intelligence, and with culture, then this already is something... It’s to give respect to work, to effort, to fatigue, and to what is difficult.

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