Inside Hamas and Israel’s sophisticated social media propaganda war

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Hamas has learned social media lessons from the war in Ukraine, according to digital media specialists

, indicated by a red arrow. One of them raises a handheld anti-tank weapon and fires. The impact registers with a burst of smoke and flame.

Ruslan Trad of the Atlantic Council’s Digital Forensic Research Lab says that Hamas has taken lessons from content that went viral during the war in Ukraine.The group uses a network of friendly accounts to promote messages, including Hamas-affiliated media network Al-Aqsa as well as anonymous accounts, some of which Mr Trad believes are state-backed.

Dr Jones suggests this content is also aimed at Israeli soldiers, hoping to “strike fear into their hearts” as they enter Gaza., which the analyst suggests are intended for the Israeli public in the hope of fueling demands for a prisoner exchange sought by the militant group. As criticism of the high civilian casualties in Gaza has increased, Israel’s social media channels have posted more messages about

Dr Jones has identified what he calls “disinfluencer” accounts that often give swift explanations for mass casualty events that are favourable to Israel, some of which have a. Even when a claim is disproved, it is often the first version of events that takes hold on social media, he says.

 

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