In the early days of Covid-19, we stopped consuming and rather loved it. But it didn't stick | Sarah Wilson

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'In the early days of Covid-19, we stopped consuming and rather loved it. But it didn't stick.'

This week I found myself thinking back to early Covid. The globe had been suspended in an eerie pause and many of us were given the most unique of opportunities: time and space to have a good, hard look at ourselves and what mattered.In April discretionary spending dropped by 30% in Australia. In early May 52% of us told the researchers behind the BCG’s Global Consumer Sentiment survey that we planned to “reduce spending on luxury products even after the crisis is over”.

 

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