I'm the fish and rice cakes guy - now I'm launching my own snack to cash in on the meme

As the unwilling star of a viral meme 'Fish and Rice Cakes Guy', he suffered cyberbullying and embarrassment after starring in a the BBC Three documentary aged 16, called Baby Faced Bodybuilders, where he described his frugal diet and exercise routine. When Fish and Rice Cakes guy met Preston’s Bounce By The Ounce guy In it he says: “At 2 o'clock, I'll have fish. Four o'clock, just before I train, I'll have fish and a rice cake.

'I hated it, I was subject to cyberbullying, and it's only recently that I've decided to do something positive with it.' He added: 'I've got an 18-year-old brand already, ready to go.

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