that is limited, for the most part, to content about the business. She explains that her approach to marketing is very personal, “I have an idea about something I want to see and then I show everyone how excited I am about it.”for my shop,” Polly says. “This is where personal, small businesses differ from large businesses.”
Big businesses want you to buy into the lifestyle of their brand, Polly explains but with small businesses, the consumer often buys into the person behind it. “I live my brand because my products are so me and that works,” she says.
“But you shouldn’t take a risk unless you see it growing,” Polly continues, adding that, in order for you to leave your job or reduce your hours, you should get to a point where you think you can no longer manage both and then consider what your priorities are and, then, if you feel passionately enough about your business, take a risk on it.
Although Sighh is Polly’s full time job now, she spent a long time working part-time and also had the safety net of university early on in her small business journey. Taking small risks has got her where she is now but so has carefully saving and ensuring she has safety nets to fall back on and both are equally important for establishing your small business.
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