How To Stay Positive In A Pandemic, According to Diane Von Furstenberg

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'Being alone is not being lonely.'

was awarded the Chevalier de la Légion D’Honneur in Paris by Christine Lagarde, the president of the European Central Bank, and subsequently toasted byat a party on top of the Eiffel Tower. Today, she’s in isolation in her house in Connecticut and, like many of us, is reflecting on her career and the difficulties of running a business in light of the coronavirus pandemic.

Yet this isn’t the first time that DVF, as she is fondly known, has faced difficulties. As much as she is a venerated grande dame of the New York fashion scene, von Furstenberg has seen precipitous highs and crashing lows . “I’m an old woman, darling,” she laughs, on the phone toHow Becoming A Mother Pushed Diane Von Furstenberg To Launch Her Iconic Brand

So, who better than to dispense some advice on how to weather the Covid-19 storm than Diane? The designer is the first to admit that this is a challenging time to speak to customers and sell clothes in light of a global health crisis. Her “In Charge” initiative, which began last year as a summit for female leaders such Gloria Steinem and Ariana Huffington to brainstorm ways to promote female-led businesses, has since pivoted to become a foundation of her namesake brand.

“I was 26 years old when I came up with the wrap dress and it was a huge hit. I was making 25,000 dresses a week. My factory was happy. My sales person was happy. I signed licenses. All of a sudden, I had saturated the market. Everyone had one, two, three, five… twenty wrap dresses. From one day to the next, I had all this inventory and I was almost bankrupt. That was tough. Today, I’m going through difficulties, too. It doesn’t change.

 

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She looks ravishing.

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