How The Kardashians Became The Biggest Influencers Of The 2010s

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Vogue looks at the staggering numbers behind a decade of the world’s most famous-for-being-famous family — and what the 2020s may have in store for them.

The Kardashian-Jenners in 2019 are different to the ones in 2010, though. Authentic or not, the family that were once all about money and fame are now using their influence to cast light on social and political issues . Series 16 ofsaw the sisters visit Planned Parenthood clinics. Kim is studying to become a criminal justice lawyer . The family has been vocal in calling for the recognition of the Armenian genocide, with their repeated trips to their ancestors’ homeland.

Meanwhile, in series 17, Kourtney and Kim attended the 60th anniversary of the nuclear accident at Santa Susana Field Laboratory to bring awareness to the clean-up needed at the site.will continue in its current format beyond series 18 and into the 2020s. But as we enter a new decade, one thing is for certain: whatever medium the family exists within — whether as a reality TV show or as Instagram influencers, fashion designers or political swayers — their name will remain in the spotlight.

 

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