How Taylor Swift is helping flag football keep growing before Olympic debut

The global superstar's relationship with Kansas City Chiefs star Travis Kelce lured scores of new fans to the USA's National Football League last season.From the UK to Australia, the American singer-songwriter is not just bringing new spectators to the sport, she is inspiring young girls to play it too.

"People used to say that flag was a female sport whereas men would play tackle, but it's for everyone now. People see how explosive it is, the incredible contested catches, and it doesn't matter what your gender is, this is a place where you can just compete and have a great time.

"We've been successful without that help - how successful can we be with it?" asked Britain captain Barrett. And as well as going on to play for Britain, the most promising British youngsters can earn a free education through flag football, perhaps even a career. "They love netball as well but now flag football's taking over. Taylor Swift maybe bumped that along a bit, but that's all they want to play now, down at the park or at the beach.

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