How cowboys became fashion’s biggest muse for the new season

Get ready to giddy-up and yee-haw, for all things cowboy are cool once again.

There’s been little incentive to yee-haw so far this year – what with the state of just about everything – but the tides, at least in terms ofCopenhagen Fashion Week in February, that fêted fashion celebration that’s venerated as a display of the most cutting-edge and avant-garde, the toppers of choice among the style set were cowboy hats, the sort you bought when you were 18 from a street vendor having spent too long sinking happy hour daiquiris.Here’s the catch: kitsch is cool; cooler than ever before, and that’s the gap cowboy hats fall perfectly into.

We’ll be embracing the good, the bad and the downright questionable of the wild, wild west from our heads to our toes, too. Google Trends has noted a 110% increase in searches for since the beginning of the year. According to Lyst, global searches for cowboy boots have spiked by similar amounts since the start of the year. The diktat is clear: bring your boots and get ready to giddy-up.There is a stable of brands being established whose very premise is inspired by cowboys.

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