How Consumerism, Climate Crisis and Colonialism Are Linked

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Author and sustainability consultant AjaSaysHello talks through her powerful new book

, choosing not to monetize her 243k-strong following with ads, “as no amount could buy back my integrity.”Consumed: The need for collective change; colonialism, climate change & consumerism

She then lists evidence of the environmental damage the fashion industry wreaks; polluting rivers, wasting water, mega carbon emissions from factories and the necessary global shipping, even incinerating excess stock. She also highlights the plight of predominantly female garment workers, who face unsafe working conditions from the likes of theThe book vividly details waste: “Only 10-20 per cent of the clothing donated to charity shops is sold.

Over Zoom, Barber explains that assembling this theory was a gradual process. “I was looking in on [the industry] and those who were sitting front row at fashion week. I noticed that those rooms were always incredibly white, and that was blatant to me.”Courtesy ofAnother red flag was “learning about the history of how our clothing is made, and seeing every clothing tag with ‘made in’ countries where non-white people live.

receiving less pay than their white counterparts, down to the fact climate change disproportionately affects those living in non-white countries, the genius of the book is to link these varied injustices.

 

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