How a team of scientists used YouTube to prevent millions of people falling for misinformation

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Watching a 'prebunking' video via a YouTube ad boosted YouTube users’ ability to recognise misinformation.

There are several advantages to this approach. You don’t have to act as the arbiter of truth, as you don’t have to fact-check specific claims you see online.

We first tested their impact in the lab. We ran six experiments in which people watched one of our videos or an unrelated control video about freezer burn. Afterwards, within 24 hours of viewing the video, they were asked to evaluate a series of social media content examples that either did or did not make use of misinformation techniques. We found that people who saw our prebunking videos were substantially less liable to manipulation than the control participants.

The question assessed their ability to identify a manipulation technique in a news headline. We also had a control group, which answered the same survey question but didn’t see the prebunking video. We found the prebunking group was 5 to 10 per cent better than the control group at correctly identifying misinformation, showing that this approach improves resilience, even in a distracting environment like YouTube..

Source: Tech Daily Report (techdailyreport.net)

 

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