Homecoming is just the start of the challenge for Superdry’s founders

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The fashion brand is now back under the control of the men who created it. But will their love of the rag trade be enough?

When Julian Dunkerton, the co-founder of Superdry, took his seat in a City auditorium on Tuesday morning, he had no idea that he had pulled off one of the most audacious boardroom coups of recent times.

 

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The female in the picture is a freak. Or did I misgender? Glad I live in the USA or I would be fined and dragged to jail.

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Superdry founder's battle descends into 'dirty tricks' rowLawyers for Julian Dunkerton have warned Superdry about remarks allegedly made to shareholders, Sky News learns. AubornM He should have a Brexit Boxing match with the boss of Wetherspoons. Whenever I see someone wearing any garment that says 'Superdry' on it, a subconscious wish for rain immediately manifests itself; even if it would ultimately be nothing more than a sort of existential contradiction of a flashy and slightly meaningless statement. Or something.
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Superdry founder Julian Dunkerton wins narrow victory in comeback bidMr Dunkerton said he was the only option left to save the business but current management have been opposed to his return. ckilpatrick6 Strange. He was voted back with 50.75 % of the vote.......... and nobody is asking for a rerun Another vote? They didn't know what they were voting for!
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Superdry co-founder Julian Dunkerton scores wafer-thin victory in board battleJulian Dunkerton has scored a stunning victory in his battle to return to Superdry, the fashion retailer he co-founded, at an extraordinary meeting on Tuesday.
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Seconds out at Superdry as Dunkerton goes into the last roundTension is mounting before Tuesday’s vote as both sides try to win over key investors in the struggling chain I’m not surprised they are up the creek. Hundreds of slight variations on the same design. Too much in your face tacky designs as well. It’s become a c.h.a.v. Brand for the council site kids. JulianDunkerton small logos, smart clothes, less choice
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Superdry chiefs quit as battle intensifiesEight fashion chain bosses resign after founder Julian Dunkerton is voted back on the board. Shite clothing. Only cops wear superdry Has he found a Japanese person to check his grammar, yet? There's only 180million of them, shouldn't be too hard.
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Superdry’s board has been shown up as embarrassingly naive about Julian Dunkerton’s standing in the CityIf Dunkerton found it uncomfortable dealing with the City before, he’s going to be under intense pressure to deliver now and his celebrations must be brief. Team Dunkerton has so far been stronger on diagnosis than cure. he has already firmly stablished their niche strategy.....all the high disposable income 17-28 year old Remain voters. Gonna be very tough for him :)
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Superdry: Julian Dunkerton wins battle to rejoin boardReturn of fashion chain’s co-founder expected to trigger resignations by directors SebTRN JeansAndSheux Off-duty old bill will be buzzing.
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Superdry chief in line for £730,000 payoff after protest resignationEuan Sutherland left after shock vote to reappoint Julian Dunkerton as board director
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