alone, it has announced a new 14-bit Neural Quantum Processor with AI upscaling, along with a refinement of the Shape Adaptive Light Control first introduced in 2022 Neo QLED TVs.
According to the company, these provide “improved brightness and grayscale control to accurately render both luminance and extreme details across the whole screen,” and from what I saw at CES, Samsung isn’t blowing smoke. But despite the obvious picture quality benefits here, buyers seeking a high-end TV may be more interested in the company’s new OLED sets, which. Samsung says these offer a 30% brightness boost over last year’s models, bringing peak light output to the same 2,000 nits range as top Neo QLED offerings.
And buyers interested in an even higher-end option might gravitate towards the company’s MicroLED TVs, which were displayed at CES in a much-expanded range of screen sizes, including a 76-inch MicroLED CX model that garnered one of ourawards. These have even better peak brightness and contrast potential than Neo QLED and QD-OLED, though even smaller-screen sizes, such as the 76-incher, will be prohibitively expensive.
We’ll learn more about Samsung’s mini-LED plans when it announces specifics on its various TV lineups, most likely at the end of March. But given the current state of competition in the TV arena, along with viewers’ raised expectations for what they can get for their money, more Neo QLED models at lower prices should be on the menu.
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