collection, which launched in January, uses the brand’s signature prints and styles , but this time rendered in pearl white. Its founder, Haeni Kim, decided to start offering bridalwear in response to custom demand and says her collection caters to those who need multiple dresses .
'I got married in 2017, with a very small ceremony in front of my family in Korea, as well as a bigger do in Italy,’ says founder Haeni. ‘I needed multiple outfits – the dinner before, the barbecue after, the church, the town hall – and realised there wasn’t anything for the bride looking for something feminine and playful without breaking the bank.
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