. “In the celebrity world, it’s often ‘the bolder the better,’ hence why so many celebrities are blonde or choose obviously artificial shades for their own hair or use wigs. Now that a brunette can look equally as ‘expensive’ and ‘designed’ as brighter or bolder shades, it makes sense that many celebrities are interested in the deeper tones.”
If you’re interested in trying out expensive brunette, Smith says, it’s important to use some specific language at the salon: “The key element to discuss with your hairstylist is that you don’t want one flat color all over. Expensive brunette is all about depth and dimension, and so you and your colorist should agree on the deepest shade and the lightest shade you want to see in your hair and then allow the colorist to place shades between in a way they see fit to enhance your hair cut.
Smith continues, “It’s key to make sure your colorist knows you want to be seen as an ‘exciting brunette,’ not edging towards being seen as a blonde. It’s also worth discussing whether warmer or cooler tones suit your skin, as this decision can be taken independently of how light or dark you want to be. Warmer shades would present as coffee, caramel, copper, and gold, while cooler tones would present as iced chocolate, ash, taupe, silver, and ice.
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