Haas suing Steiner over alleged “Surviving to Drive” infringements

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Haas Automation, the parent company sponsor of its Formula 1 outfit, is now suing former team boss Guenther Steiner for alleged trademark infringements in his “Surviving to Drive” autobiography.

Just a few days after it emerged that Steiner was taking Haas to court in North Carolina for non-payment of commissions he says he is owed, it has become known that Haas has launched its own legal action in California. In court papers lodged in the Central District of California, Western Division, Haas argues that Steiner and his publisher Ten Speed Press acted unlawfully in publishing images that it believes breached trademark rules.

“Steiner sells and promotes the Accused Product in various mediums, including without limitation print and digital, in violation of Haas Automation’s exclusive intellectual property rights. “Information available online indicates that as of January 2024, the Accused Product has exceeded sales of at least 150,000 units and generated revenue of at least $4,500,000.” Haas is seeking damages from the defendants and has asked the court for a trial by jury over the matter.

Source: News Formal (newsformal.com)

 

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