, the oil giant has switched to theWhile its brand presence may not appear to be as large as it was at McLaren, which was helped by the colours of the car, Williams says that the full scale of Gulf’s involvement will become clearer on grand prix weekends.
“We're launching a number of fan-centric activation plans. We always feel that Gulf is the fans' favourite. And we really want our fans to be part of that. “We agreed on a presence that will run throughout the entire season, and you've seen that today,” he said at the team’s livery launch. “I think there's potential for those things to ladder up, as Mike said, into some broader fan activation. So what you've seen today is really just the start and you'll see more unfold as the team is out on track and actually operating during the season.”Jones said Gulf’s move to Williams came about after his company and McLaren felt that their relationship had reached a natural conclusion.
WilliamsRacing Yes, Gulf just needs to up the amount of sponsorship money and Williams will have a beautiful livery