Gucci’s New Campaign Stars Santa Claus and a Snowman (Made of Sand)

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All aboard gucci’s Christmas cruise liner 🌴

Among the colourful images and accompanying film, which take place both on the fantasy liner and off, feature appearances from a guitar-strumming Father Christmas, a snowman and Hawaiian-shirt and tinsel-clad tourists, alongside the usual eclectically outfitted Gucci gang. “Among the food, drink and on-board entertainment, a host of intriguing stories unfold, all underpinned by the curious juxtaposition of winter codes within a warm and balmy setting,” says Gucci.

The array of Gucci items pictured – from various colourful ready-to-wear pieces, luggage and accessories – make up this year’s ‘Gift Giving’ offering. Central to this are two of Gucci’s most distinctive patterns, the double-G monogram and the ‘Flora’ print , here melded into a “mash-up” print and adorning handbags, luggage, totes and a new jewellery case.

 

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