Grimes Is Circumnavigating The Pressures Of Social Media (And The Patriarchy) In The Most Genius Way

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There’s more to Grimezsz's revolutionary new look than first meets the eye.

, where Billie Eilish spoke out about feeling “hated” – a startling revelation from the current darling of the music industry who brought home no less than five Grammys in January – not to mention the fallout from the tragic death ofMiss Anthropocene

, today – or, rather, her digital avatar did. In order to bypass the relentless negativity on social media, the 31 year old has spent months cultivating a persona, WarNymph, with artist and frequent collaborator Mac Boucher, which can be her representative in the digital world – allowing her to live her own life more freely. Rather than emerging fully grown, Grimes’s pixel-based alter-ego first “hatched” on its own social media pages in January and morphed into a teenager as time passed.

On the one hand, this is an eccentric – and brilliant – way of bypassing the pressure placed on female artists to constantly reinvent themselves. Yet, given the fact that the “My Name Is Dark” singer is currently seven months pregnant – quite possibly with the child of Elon Musk – WarNymph serves another, by no means less important, purpose as well: to allow Grimes to continue to work throughout her maternity leave.

 

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