MPs have urged the Government to develop a strategy for using platforms such as TikTok to communicate with young people
Defence Secretary Grant Shapps is a noted enthusiast for the platform, although his spokeswoman said he does not use it on official devices “New apps and platforms rapidly become major players, shifting audience habits but also fragmenting the sources the public use for information. MPs also heard from consumer champion Martin Lewis, who said he had started using TikTok in response to “balderdash” produced by other users of the platform.
MPs said the Government should build on the example set by Sir Patrick Vallance and Sir Chris Whitty during the pandemic and let experts talk directly to the media “There are lessons to be learnt from the pandemic where scientists played a critical role in communications.
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