Gillette #MeToo ad on 'toxic masculinity' cuts deep with men's rights activists

  • 📰 The Guardian
  • ⏱ Reading Time:
  • 1 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 4%
  • Publisher: 53%

United Kingdom Headlines News

United Kingdom Latest News,United Kingdom Headlines

Gillette MeToo ad on 'toxic masculinity' cuts deep with men's rights activists

Source: Law Daily Report (lawdailyreport.net)

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

This ad is basically saying that all men have no decency.

Brilliant add

Corporations cannot be woke. They can only capitalize on wokery.

I'm still waiting for an 'damsel in distress' or 'Wife and mother' ad when everyone calls 'crybabys' or saying 'they're rigth ' or 'poor babies' to the womens who will shout Sexism...

I'm proud to be masculine. Come at me soyboys

It cuts deep with most normal men. You know we exist right? Nice human beings who own testicles are in abundance. Default in fact.

Gillette on the boycott list. Guardian went on there years ago.

I use Tesco's disposable. I'm hard, me.

I have been using expensive Gillette products for over 35 years - after that feminist advert on TV I have binned all Gillette products and bought Harry’s. Fuck you Gillette

It's pathetic the masculine whining that goes on

Real men grow beards and don’t need Gillette

The ad depicts as the norm behavior which is the exception. It also literally tells us that only some men are doing the right thing. If you can't understand why that is bigotry, imagine this ad with Muslims or gays -- or worse yet, with women!

Catnip for Guardian types

What is the obsession with commentators focusing on men who disagree with the ad? A certain type of person can't type fast enough how people who don't like the ad are ignorant, toxic etc. It's gleeful and immature.

It’s overly preachy and ignores the fact that men are the largest group of victims of violence from other men. By all means intervene in fights but prepare to get stabbed for your trouble.

What rights ? Men have none

Me and my wife's boyfriend saw this on our switch and loved it

Cool that's probably the point

Pathetic

I like the advert. But then i am female and i think men need to take more responsibility for ensuring the future is bright but safe for their wives sisters mothers and daughters.

But they're a bunch of snowflakes ... soooo

Isn't Piers Morgan such a snowflake, so easily frothingly offended...

the only way to save this PR disaster is to make the 'women are cunts too' version, asap! Or its DollarShaveClub

Masculinity is only toxic to the Graun, gender activists & likes of Smurthwaite.

They aren’t a progressive brand. They don’t care about the state of modern masculinity, they are just looking to generate controversy / publicity to help sell more of their overly priced razor blades. Don’t be inspired or annoyed by the message. It’s advertising.

Nothing wrong with masculinity stop pandering to soy boys

I think it is men who are afraid to admit that there is truth in the ad, and some aren't ready for it. And, if they think it's bad for business, guess again. Your wife or girlfriend buys that stuff for the house anyway.

LOVE IT!!! I don't get why the males posting only see the bad side....it shows the good side as well. It's merely reflecting reality...

Love it.

This ad is fantastic. ❤️❤️❤️

Advertising has been portraying men in a bad light & undermining them for years.The idea that all men are bad because of the actions of a few is prejudiced stereotyping. It's in a man's nature to respect and protect women.Any man that breaks that code is shunned by other men

Good.

Men’s rights activists, no, just people bored with relentless virtue signalling from companies.

This doesn't offend me (nothing really does), and most of what it is saying I kinda agree with, but it puts me off the product tbh. Perhaps- a company doesn't have morals, just profit and loss, so stop preaching, just say why I should buy your razors.

Great work Gillette because we know ALL men are guilty . On a positive note people are talking about your add. On the other hand it’s crap. Given how much you charge for razors I bet your add budget is huge, but all you got for your money was this ?

Remember when everyone lost their shit over one of the Kardashian/Jenners spruiking Pepsi during the anti-Trump protests? And Nike & Kaepernik? It's what happens when mega corporations try and present themselves as socially conscious. Nobody buys it.

Keep going 😂 👏

The usual array of inadequate and deluded fools complain, actual real men have no issues with the ad and what it represents. Unless you think Piers Morgan is a real man...

It’s the mirror effect at work, written right into the script. Genius. Look at yourself. Cut a nerve, there? Need a bandaid? It shows all over your stubble face, dearie.

'Men's Rights Activists'? What next? 'White Rights Activists'?

I don't get why so many men are up in arms about this ad? 😕

Cheer up Men - it means we no longer have to rescue, protect or defend society either - because that would be 'Toxic' Let it burn. MGTOW ZFG MolonLabe

This may not be the best ad of all time but 1) I like what Gillette are trying to do and 2) it’s perversely super clever because I guarantee that Gillette know that many of their men’s products are bought *by women* (for the men in their lives)

How stupid they look as well.

Hardly emasculating, but anything that boycotts the over priced gillette razors I am for.

Isn’t not masculinity or feminity that’s toxic ,it’s people dumbness and stupidity that’s toxic

Go woke, get broke.

Y'all should check out the YouTube comments on the video: Talk about some ratio.

Don't forget those of us on the left who believe equality does not come at the expense of others.

Snowflakes.

'Men's Rights Activists'? Seriously 🙄🙄

This is probably how it started in Japan and now men prefer to date robots.

'Men's rights' is just another way to say 'violent misogynist.'

The emasculation of men will be a disaster for women.

The poor babies

What a load of horseshit.

Why are you giving garbage like Piers Morgan and Paul Watson publicity?

Not the smartest ad ever.

This ad is absolutely insane

There comes a point where constant nagging tries the patience even of those otherwise normally sympathetic and becomes counterproductive.

Yep, sorry Gillette this is not your Kaepernick moment. This ad is Insulting, patronising and stereotyping.

This may prove to be a big mistake

Bunch of snowflakes.

Also anyone with a sense of fairness and justice

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 84. in UK

United Kingdom Latest News, United Kingdom Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Backlash over Gillette's '#MeToo advert'The video about toxic masculinity, bullying and men's behaviour sparks outrage online. oh god this world and its snowflakes! cant do or say anything now days Translation: Several people on Twitter offended. It's news. Honest. I have boycotted Gillette since they put RFID tags on their products!
Source: BBCNews - 🏆 3. / 97 Read more »

Gillette #MeToo advert faces backlash after being accused of 'attacking men'Furious social media users say the Gillette advert makes men 'seem like monsters' and have demanded an apology from the company
Source: The Mirror - 🏆 136. / 51 Read more »

Gillette faces backlash over #MeToo inspired advertThe razor company's short film, called Believe, shows images of bullying, sexual harassment and aggressive male behaviour. I don’t mind the idea, just the execution was so bad. Because men will forever defend their right to behave like animals. RealJamesWoods
Source: SkyNews - 🏆 35. / 67 Read more »

Backlash over Gillette's '#MeToo advert'Gillette advert referencing MeToo movement and toxic masculinity splits opinion online When will we talk about toxic females? We are just as good at bullying and being vicious. So sick of this constant attack on men! No, it doesn't split opinions. Most people hate it. Overpriced bits of plastic! - profiteering cowboys!
Source: BBCNews - 🏆 3. / 97 Read more »

Men threaten to boycott Gillette over new #MeToo-inspired advert that aims to stop 'toxic masculinity'MEN have threatened to boycott Gillette over the company’s new MeToo-inspired ad that aims to put an end to “toxic masculinity”. The new campaign, which features a thought-provok… NotAllMen are threatening a boycott.
Source: TheSun - 🏆 64. / 61 Read more »

People 'offended' by Gillette's ad about masculinity mocked as 'snowflakes'Gillette has faced huge backlash from critics who have objected to their advert - and many are mocking them for it Brilliant add definitely shows the progress men are trying to make and will make.
Source: The Mirror - 🏆 136. / 51 Read more »

People 'offended' by the Gillette '#MeToo ad' mocked as 'snowflakes'Gillette has faced huge backlash from critics who have objected to the advert - and many are mocking people for being 'offended' Peers Morgan and the like is making us Brexiteers look bad. Sick of them being offended by everything Its crazy, Insecurity by the bucket load!!🙄
Source: The Mirror - 🏆 136. / 51 Read more »

Backlash after ex-Pixar head scores new job despite #MeToo allegationsJohn Lasseter will head up Skydance Animation in a move that ‘endorses and perpetuates a broken system’ according to a Time’s Up statement Guilty until proven innocent?
Source: The Guardian - 🏆 84. / 53 Read more »

Anger at Gillette's #MeToo-inspired ad on 'toxic masculinity'Gillette has been accused of being ‘overly woke’ with its campaign TheBestMenCanBe Can’t be too woke... but then again you have to be at least a little bit woke.. but not too much.. just the right amount of woke cos that’s the fucking ridiculous tightrope we now walk in 2019 ffs 😴 their wives probs buy them for them anyway .... Sales will soar Go woke go broke. I binned all my Gillette products the moment I seen the ad
Source: MetroUK - 🏆 13. / 82 Read more »

Anger at Gillette's #MeToo-inspired ad on 'toxic masculinity'Has the shaving giant just alienated its customers with its 'woke ad?'
Source: MetroUK - 🏆 13. / 82 Read more »