George and Larry Lamb tour country to launch 'regenerative' bread

TV stars George and Larry Lamb are travelling across the UK to celebrate the launch of the nation’s first fully regenerative bread range. Wildfarmed - co-owned by George - has become the UK’s first to use wheat grown in 100% regenerative fields.

. His experiments as a Wildfarmed regenerative farmer will be documented in Clarkson’s Farm on Prime Video. This is the first time UK shoppers can buy a fully regenerative loaf in UK supermarkets, made from wheat grown in 100% regenerative fields. George Lamb said: “Wildfarmed began as a field to plate collaboration, uniting farmers and food buyers to create a new food system. One where Wildfarmed growers combine nature and food in fields full of life, and where Wildfarmed customers support these farmers in their vital work.

“We’re incredibly excited to get the product in people’s hands all across the country and educate shoppers about the incredible power of regen. Everyone’s invited. Don’t worry - when you go down the bread aisle, you won’t miss us. Our packaging is bright green, full of life, and the only bread with a disco ball.”

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