Genius Manoeuvre: Jay-Z, Mercedes-Benz Will Join Moncler At London Fashion Week

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Rick Owens, Palm Angels and Pharrell Williams are also slated to unveil new design concepts at the Moncler’s latest Genius activation at London Fashion Week as it aims to move “beyond collaboration”.

Crocs-disrupting designer Salehe Bembury

If that event is any indication, industry guests and audience members can expect each co-creator to have a dedicated installation space at Olympia London. Each installation typically seeks to embody the concept behind each collection, as well as to showcase the collection itself. A release issued by Moncler said each co-creator would be “presenting immersive experiences and performances that represent their creative visions”.

 

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