General Election 2024: Why are different polling companies getting such different results?

With the general election campaigns well underway, a slew of polling is coming in, - feeding the ravenous appetites of those who want to know how the vote will turn out in six weeks' time. But just a week in, there is already somewhat of a chasm between what different pollsters are saying in these voter intention surveys. On the 'narrow' side, JL Partners had Labour 12 points ahead of the Conservatives - three points closer than their last set of results from a month earlier.

And then another group, such as Opinium and JL Partners, reallocate the 'don't knows' in various ways. Prof Jennings says: 'Opinium uses how people voted at the last election and assume that they will vote the same way - this tends to favour the Conservatives, because people who voted for the party in 2019 tend to be heavily represented in this group, as there are just more of them.

Source: News Formal (newsformal.com)

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