General Election 2024: How will Britain's ethnically diverse communities vote?

Britain could soon have its most diverse parliament ever but how will voters from ethnically diverse communities behave at the ballot box? The voting trends of such groups are incredibly complex and varied. There is no single narrative but several themes stick out from YouGov's exclusive polling for Sky News. Most notably, the handling of the conflict in the Middle East has damaged the two major parties in the eyes of British Pakistani and Bangladeshi communities.

The 'Gaza Effect' Looking in detail at the Labour Party's record, more than half of all ethnically diverse voters we polled think Labour have dealt with the war in Israel and Gaza badly - that's higher than the general population, 47% of whom felt the party had dealt with the conflict badly. But within the Pakistani and Bangladeshi community, a stark 78% don't think Labour has performed well - despite the party now calling for a ceasefire.

Source: Entertainment Trends (entertainmenttrends.net)

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