Despite lacking the cross-promotional advantages of a giant media stable, the channel has won out by feeding its target audience with red meat issues that foment culture wars . Jacob Rees-Mogg’s State of the Nation on GB News was among the episodes to breach Ofcom rules on impartiality. That scrap has been won on all scorecards by the upstart. It has consistently led in ratings, reaching 3.2 million viewers compared to the 2.5 million of Rupert’s failing TalkTV in January.
Murdoch dominates the TV news market in America as the owner of money-spinning Fox News, but in Britain he had to take his dog out of the fight, retiring TalkTV to an online only future this month. Scoop interviews with everyone from Volodymyr Zelensky to Cristiano Ronaldo and Kanye West but it’s hard to see his reported £50m deal being renewed beyond next year, now that he is primarily a YouTuber
GB News Rupert Murdoch Talktv Ratings Media Culture Wars
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