The Alzheimer's Society video has sparked a mixed reaction on social mediaFurious families of Alzheimer's patients have blasted a new advert that says sufferers 'die again, and again, and again'.It opens with a speech by a man about his mother who had passed away and describes the times she 'died' when the neuro-degenerative disease impacted her life.'Which is why at Alzheimer's Society, we'll be with you again, and again, and again.
However, the line 'you don't just die once, you die again, and again, and again' has been slammed online. Another said: 'Heard that Alzheimer's advert on the radio today... absolutely horrible narrative to portray.Someone else posted: 'Take out the word Alzheimer's and put in any other condition/illness.'You die a little every day and then you just die??Some have called the advert, which has amassed nearly half a million views, 'inappropriate' in social media posts
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