Officially the queen of the most breathtaking, empowering, entertaining runways, Rihanna brought back her Savage x Fenty spectacle in September. The pieces caused a huge surge in searches for undergarments, specifically ‘colorful’ and ‘neon’ lingerie which grew 116% in less than a week following the show’s debut.
The Korean drama series is now Netflix’s most popular series ever, and with the timing of its release, ahead of Halloween, it unsurprisingly became a major source of inspiration. Global searches for the show’s signature wardrobe saw huge uplift, with tracksuits up 97%, white slip-on sneakers up 145%, red boiler suits up 62% and white numbered T-shirts up 35%. Vans has become the most-viewed slip-on sneakers since the show’s release, while demand for the color teal is up 130%.
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