Upfield, which has its headquarters in Amsterdam, owns scores of brands, including Proactiv and Becel, and is focused on tapping into growing consumer demand for non-dairy and other vegan products.
The company produces vegan cheeses, spreads and other plant-based foods which are seeing rapid growth in demand from increasingly health-conscious consumers. One source said the addition of Violife's product portfolio to Upfield would enable the latter to use its distribution and marketing muscle to expand the business in the US.
When will people learn about the harm palm oil does to the planet and to the body.
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