First Telfar Took New York, Now It’s Going Global

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By placing personal values above profits, TELFARGLOBAL conquered New York to become Downtown’s de facto outfitter. Next up? The world.

Telfar Clemens is sitting in the gravel garden outside his Bushwick office, clutching a Dunkin’ Donuts coffee, holding a 7-Eleven branded lighter and gleefully discussing the joys of Old Navy, the Stateside clothing store known for its deep price cuts and family-friendly offering.

Since 2005, Clemens has been quietly re-envisioning what an avant-garde fashion brand can be. Rather than disregarding the mainstream in favour of niche appeal, he has adapted it to suit his own view of democracy. He has designed uniforms for White Castle ; hosted a pop-up in discount department store Century 21; and aspires to sell his product on QVC. Clemens’s version of inclusivity is determinedly, well, inclusive.

 

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