Netflix stated that the series did not garner a large enough audience, which Henderson has attributed to the streaming platform's failure to market it beyond the teen-lesbian-vampire element and sell audiences everything else it had to offer.
"The art for the initial marketing was beautiful," she said."I think I expected that to be the beginning and that the other equally compelling and important elements of the show – monsters vs monster hunters, the battle between two powerful matriarchs, etc. — would eventually be promoted, and that didn't happen."
She added:"The show is kick-ass and we were in the top five globally and domestically for three of the first four weeks. I was very hopeful [of a second season]."
Source: Entertainment Trends (entertainmenttrends.net)
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