Fifa’s biennial World Cup plan draws negative reaction from sponsor Adidas

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The Adidas chief executive, Kasper Rorsted, has said he ‘doesn’t think much’ of the proposal to hold the World Cup every two years

Company’s relationship with Fifa goes back more than 50 yearsPhotograph: Arsen Galstyan Handout/EPAPhotograph: Arsen Galstyan Handout/EPAFifa’s plan to hold a biennial

 

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bad idea, it will make the world cup easier for one team to dominate, it will make it less special, the best thing about the world cup is that it’s very difficult, only the absolute very best wins it, no underdog has ever won the world cup

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