Fashion's Use Of The Term 'Urban' Is Problematic, Here's Why We Should Ditch It

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The word 'urban' has now become a lazy (perceptually politically correct) substitute term for 'Black,' but its use is deeply problematic. It's time we changed the narrative.

If luxury brands aren’t keen on being made available to what they’d dub an ‘urban’ audience, then one might presume that means its customers aren’t keen on an ‘urban’ aesthetic. Going by current luxury collections - which often draw heavily from city lifestyles, streetwear and Black culture - this doesn’t appear to be the case, which further makes the point that the term 'urban' has been misappropriated; used to denote something unfavourable.

 

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