Fashion people eat? The rise of edible merchandise

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Next month Prada will open a branch of its Marchesi 1824 bakery in London. And it is not the only fashion house designing its own snacks and eateries

The myth that the fashion crowd don’t eat has long been dispelled. But they do, increasingly, eat fashionably. Next month, Prada will bring its historic Marchesi 1824 bakery to London, complete with a pastry counter and cafe. The Mount Street eatery in Mayfair plans to serve sweet treats, including Milanese panettone and gianduja chocolates, alongside traditional Italian espresso, and is likely to become a point of pilgrimage for fans of the label.

 

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