Ey Up! This Yorkshire outdoor clothing brand takes a down-to-earth approach to technical walking and active gear

Advertisement“We pride ourselves on creating products that support everyday life and the unpredictable UK weather,” says Vanessa Barber, TOG24 head of design. “We understand that quality and value mean a lot to our customer, so we spend a lot of time designing and developing our collections to ensure we create products that are built to last.”

Manufacture in Yorkshire stopped in 2010, but all TOG24 products are still designed at HQ at Spen Vale Mills in Heckmondwike, and the brand stays true to its founding ethos. TOG24 stands for “Truth Over Glory Everyday”, championing the “true” outdoors, the one that is for everyone, whether walking with friends to the pub or skiing with the family in Switzerland.AdvertisementThe store roll-out began with the factory shop in Heckmondwike, selling seconds and ends of lines out of cardboard boxes.

In the 1970s, TOG24 was the first company in the UK to use Gore-Tex and the first to import and use Polartec, the original fleece fabric. The technical proficiency of TOG24’s clothing, footwear and accessories is paramount.

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