– a reaction to what she called the “low self-esteem epidemic” caused by unrealistic images on social media – annotated with all the things she valued about herself that had nothing to do with her appearance.
I Weigh’s rapid growth marks a major shift in how we’re using platforms like Instagram, which have been criticised for their effects on mental health and body confidence. Jamil herself is one of the A-listers who has been instrumental in this change, frequently using social media to build women up, rather than tear them down.
“We’ve become like a bat signal: if people don’t like something online, they tag us in it and ask us to call it out”
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