Exclusive: DevaCurl is finally coming to the UK

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Exclusive: You can cut the risky hauls from unauthorised sellers, the cult curly hair brand DevaCurl is *finally* coming to the UK!

-enthusiasts that have come before, British DevaCurl fanatics have petitioned for a UK stockist for years. In fact, its Instagram account has received over 6k comments and DMs from desperate British consumers requesting its arrival in the past year alone. And while FeelUnique is the first authorised retailer the brand has partnered with in the UK, there’s many, many unauthorised Amazon and eBay sellers shipping DevaCurl to desperate Brits — a risky route we wouldn’t advise.

The way DevaCurl sees it, every curl is completely unique and so every head of curls requires a bespoke approach. The brand is all about helping you find your formula of products and techniques to boost, bolster and care for curls. Just look to: you’ll find reams of curly-haired fans sharing their tips and advice for other curl-owners to learn from.

Given that I have curly hair myself, and I am always on the hunt for products that will make them sturdier, bouncier and glossier, you can imagine why this is one launch that has particularly piqued my interest. I’m particularly excited to get my hands on the DevaFuser, a green hand-shaped attachment for the end of a hairdryer that provides 360 degree airflow, helping to dry curls faster and more evenly – vital if you want curls that hold up.Stylist’s junior beauty writer, a long-time devotee who keeps a stock of DevaCurl under her bed, is looking forward to being able to get hold of SuperStretch, a coconut-oil gel/cream hybrid, more easily.

“Many products claim to stretch your curls and ultimately defy that dreaded “shrinkage”, but in reality, just disappointingly weigh them down.,” she explains. “A small creamy dollop spreads over every one of my curls and really seems to feed them, while elongating and fluffing them at the same time. Up until now, I’ve had to coerce people into bringing a tub or three back from their travels – so you can imagine how utterly ecstatic I am that it’ll be readily available with no middle man.

 

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