Essex erupts in fury as snobbish tourism chiefs plan to ditch Towie image
ESSEX erupted in uproar last night over secret plans to ditch its Towie image — with highbrow ads showcasing local boffins. Proud natives laid into snobbish tourism chiefs who appear embarrassed by…
"There’s a lot of talk about the way Essex is depicted but unless we tell people what it’s really like, they’ll only have one impression.”The project will also feature footage of the county’s 350-mile coastline and highlight its produce, including wine, as part of a national campaign.
“For me, the ideal campaign would acknowledge these positives, even use them to introduce lesser-known facets of Essex, rather than using Towie as a sacrificial lamb.”He said of the ad campaign: “It’s for discerning visitors, not the kiss-me-quick, candyfloss day-trippers, or those who wrongly think the whole of Essex is like the fictional portrayal in that awful TV series.”
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I’m very proud to be an Essex girl.” Council tourism boss Lisa Bone claimed the new campaign sets out to “challenge people’s preconceived views of how they see Essex on TV”.15p. She said: “We’ve made a promotional film for TV starring people like scientists and Michelin-starred chefs who we have in the county. At one point it was rumoured that he was a compulsive eater - with South Korean spies estimating that he added on more than a stone each year after succeeding his dad as Supreme Leader in December 2011. "There’s a lot of talk about the way Essex is depicted but unless we tell people what it’s really like, they’ll only have one impression. Andrea said the “vast majority” of Marston’s costs were fixed but said the business was seeing rising prices, which could put upwards pressure on what it charges customers.” The first ads will air on Sky this year.
The project will also feature footage of the county’s 350-mile coastline and highlight its produce, including wine, as part of a national campaign.” Andrea said the job market was “challenging” but added: “We’re not closing pubs down due to no labour. He then continued to appear larger in size and looked rather plump when he held two summits with Donald Trump in 2018. But PR expert Mark Borkowski insisted the Towie effect should also be showcased. He said: “In the age of New Wokery, everything is under scrutiny. "There’s no denying the cultural — and, I’m certain, economic — impact of Towie on Essex’s fame. Worried experts issued a warning and said he was "a heart attack waiting to happen" due to severe obesity being connected to a fourfold increase in cardiac failure. “For me, the ideal campaign would acknowledge these positives, even use them to introduce lesser-known facets of Essex, rather than using Towie as a sacrificial lamb.
” Sir Bob Russell, Colchester’s former Lib Dem MP, hailed the history of the county, where Boudicca led a mighty revolt against the Romans in a first-century bloodbath. He said of the ad campaign: “It’s for discerning visitors, not the kiss-me-quick, candyfloss day-trippers, or those who wrongly think the whole of Essex is like the fictional portrayal in that awful TV series. For all the latest Daily Star news, sign up for one of our free newsletters here.” Towie Essex HOW the world sees the county... His slim new look prompted a new set of rumours with people thinking he may have undertaken a gastric bypass.
TOWIE: The hit ITV “reality meets soap opera” show was filmed in Brentwood. VAJAZZLES: The infamous heart-shaped bikini waxes, featuring sparking gem stones. STILETTO HEELS: Said to be the white footwear of choice for the 1980s Essex Girl. Analysts believe rumours about his health aren't thought to shift anytime soon as North Korean media released fresh images of him this week. FAKE TAN: Cheap alternative to sunbeds — loved by Towie types and south Essex residents longing for a golden brown hue. STANSTED AIRPORT: The quickest way to “No Carbs Before Marbs” Marbella — a favoured destination.
RANGE ROVERS: Usually white, the £80,000 motors have been a big hit — especially the Sport version — and are popular with celebs and footballers.. SOUTHEND: Now a city and home to longest pleasure pier in the world at 1.3 miles. MUGGING OFF: An Essex-ism for treating someone badly and showing them a lack of respect. MUSIC LEGENDS: Birthplace of rave band the Prodigy, Britpop pioneers Blur and 1980s electro popsters Depeche Mode.
SUGAR HUT: Nightclub on Brentwood High Street, setting for Towie scenes. Historic Essex HOW council bosses want to promote it… COLCHESTER: Capital of Roman Britainand oldest recorded town in the country. CHELMSFORD: The birthplace of the radio, thanks to Marconi. MANNINGTREE: The self-proclaimed smallest town in England, with a population of just 900. TIPTREE: Home of the world famous jam, favoured by James Bond in Ian Fleming’s 007 books.
THAXTED: Once the home of British composer Gustav Holst. MOST HAUNTED HOUSE: Borley Rectory is a magnet for ghost hunters with sightings of floating nuns and headless figures. NUCLEAR BUNKER: Cold War bunker at Kelvedon Hatch which would have been an emergency government headquarters — now advertised with large signs saying SECRET NUCLEAR BUNKER. BOUDICCA: Iceni warrior queen who sacked Roman Colchester in AD61. BRENTWOOD: Scene of the start of the Peasant’s Revolt in 1381 against high taxes.
AUDLEY END HOUSE: Close to affluent Saffron Walden and known as one of the finest Jacobean houses in the UK. GEMMA Collins says Essex should swerve the rebrand… FORGET the council — I am the Queen of Essex and the only rebrand our great county needs is one to shake up that stuffy lot. To say we need to change our “reputation” is an affront to every hard-working person from Essex who has grafted to make something of themselves. 4 Vajazzles and spray tans were around a long time before Towie — and appearing on that show helped make me the successful businesswoman I am today. As an Essex girl born and bred, I couldn’t be prouder of where I come from.
The same goes for all my family and friends who live there. The last time the council was given some taxpayer dosh to spend they wasted £90,000 on a Hollywood-style Basildon sign. Maybe this time they could give the £300,000 to something actually worthwhile. Essex boys and girls .