EastEnders just aired one of this year's best soap weeks with next to no fanfare

EastEnders pulled the rug out from under our feet this week ITV’s ‘Super Soap Week’ is current proof that build-up and promotion has a huge place in soap. Coronation Street and Emmerdale are throwing everything at the publicity for two storylines that see the end of a long running serial killer storyline, and a catastrophic stunt. EastEnders is no different when it comes to building up the tension to draw viewers in – thankfully, as press, we get to play a large part in that.

Theo managed to avoid any kind of justice More: TrendingEastEnders star responds to real life romance rumour with Jamie BorthwickHas Freddie Slater left EastEnders? Bobby Brazier's future revealedStacey caught hunting for murder weapon to save Freddie in EastEnders She had spoken out, told the truth, gone through the correct channels, issued a plea for help – and the very next day, Theo was able to swagger into her home and terrorise her.

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