Drinking session led to Iron Maiden and Stockport brewery taking world by storm

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How a drinking session led to Iron Maiden and Stockport brewery creating a beer that has taken world by storm

The lead singer of heavy metal icons Iron Maiden has revealed how he had to 'audition' at a Greater Manchester brewery before bosses agreed to team up. They've since created a beer which has become a worldwide hit.

Speaking exclusively to the Manchester Evening News, real ale enthusiast Bruce, 64, who was born in Nottinghamshire and grew up in Sheffield, said he was made to show brewery bosses he was serious before they agreed to enter into their now hugely successful partnership. "So they all came down to London with a bag of 10 beers which were labelled one to 10. Some were beers I'd identified as my favourite beers and some of them were Robinson experimental brews. Others were just ringers that they'd put in there.

"I wanted it to be an everyman type of beer, not some extreme thing you'd have one pint of and go 'that was a bit odd, I don't think I'll bother with that again'. But one where you can sit and think 'I'll have two or three of those'. It really worked. On the 'audition', boss John Robinson said: "We properly interviewed him, because we knew this would only work if he knew his stuff.

Source: Entertainment Trends (entertainmenttrends.net)

 

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